Conversion Architecture
High-performance websites built around behavioral intelligence. Real-time user signals translating to data-driven strategies.
The Challenge
HBS France's corporate website was underperforming against competitors. Despite high traffic, conversion rates were stuck at 1.2%. Traditional A/B testing was too slow to iterate, and the team lacked insights into why visitors weren't converting.
The Solution
We rebuilt the entire web architecture around behavioral intelligence. Real-time tracking captures micro-interactions — scroll depth, hover patterns, click hesitation — feeding into a dynamic personalization engine. The site adapts in real-time based on user behavior patterns, surfacing the most relevant content and CTAs for each visitor.
Key Results
Conversion rate increased from 1.2% to 4.9% (+37%)
User retention improved by 28%
Page load time optimized to under 1 second
Bounce rate decreased by 45%
Tech Stack
“Our website now understands our visitors better than we do. Every metric moved in the right direction.”